A frame composed in a studio is often weaker than a floor that is running.
A studio can make a product look perfect. It cannot show a buyer that the thing is real, made by people, in a place that works. That is what an overseas buyer is trying to establish, and it is the one thing a studio cannot fake.
What a buyer is checking
They will never visit. So the photograph has to answer the questions a visit would have answered: is the workshop real, is the process under control, are there people who know what they are doing. A running floor answers all three at once.
What to shoot
The room, not just the object. The hands, the tools, the stages, the light at the hour the work actually happens. Detail where the craft is, and wide frames that show the scale of the place.
What it changes
On-site photography is harder to stage and easier to believe. For a buyer deciding between suppliers they cannot visit, believable is the whole advantage.
On-site work is what we shoot. See film and photography.