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Industries

How PX reaches an English-speaking audience — film, photography and the words around them — looks different in every industry. These pages show how it works in yours: food and drink, skincare and cosmetics, craft, hospitality, machinery and sake. Start with the one closest to your business, or just tell us what you are planning.

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What these have in common

The sectors differ; the problem does not. In each one the material that would convince a buyer abroad exists only in Japanese, written for someone who already knows the category.

The work is the same in every case: decide who the reader is, then make the film, the photography and the words that answer what that reader is actually asking.

Common questions

We are not in any of these sectors. Can you still help?

Yes. The sectors are examples, not limits. Tell us what you make and who buys it, and we will tell you what that reader will ask for first.

Do you work in one sector at a time?

No. The method travels between them; only the audience changes. What a sake importer checks and what a distributor checks are different questions with the same shape.